Twitter has hired Ned Segal as its new CFO – a move that it believes will enable the microblogging platform to instill increased confidence among investors as well as its advertisers.

Segal brings with him years of experience that he has garnered while working senior vice president of finance at Intuit Inc, managing director at Goldman Sachs Group Inc, among other high-profile posts. Anthony Noto, who has been serving as Twitter’s CFO and chief operating officer since November, will remain at the company as COO, Twitter said in a statement.

Before joining Intuit, Segal was the CFO of RPX Corp , which helps companies manage patent risk, and earlier spent some 17 years at Goldman, according to a biography provided by Twitter. From 2009 to 2013, Segal was a Goldman managing director and head of its global software investment banking unit, advising tech companies on mergers, acquisitions and initial public offerings.

The appointment of Segal, 43, comes as investors are demonstrating renewed optimism in Twitter, which still lags rival social network Facebook Inc in terms of size and profitability.

Twitter Chief Executive Jack Dorsey said Segal was an ideal fit because of the range of his experience.

“He brings a principled, engaging and rigorous approach to the CFO role, with a track record of driving profitable growth,” Dorsey said in a statement.